Search Engine Optimisation Online Marketing

1. Search Marketing is a £5 billion plus industry -  search engine optimisation is an effective part of this big business.
  
2. Over 60% of all first time visits to a website occur as the result of search engine marketing therefore achieving the first page results is the single most effective marketing that a company can do.

3. These visitors are pre-qualified leads to your business. Even more important than the amount of traffic received is the quality of traffic - the visitors that arrive as the result of a search are pre-qualified. They are already looking for the products and services your company offers. Hence Search Marketing is a pull medium.